About Good’s
Good’s is America’s Furniture Showplace! People travel from all over the Midwest to shop our store in Kewanee, Illinois, for the biggest selection of brand name furniture at our EVERYDAY LOW prices. Find new furniture for the living room, dining room, bedroom, and MORE– Good’s has it all! Browse our 250,000 square feet of spectacular showrooms at your own pace; enjoy lunch at our Wine Cellar Restaurant, stroll the Shops @ Market Square, and stay overnight in one of our Bed & Breakfast Suites, all located right in our store!
Five Generations Span 118 Years
E.S. Good, welcomed his first customer to Good’s Furniture House in downtown Kewanee, Illinois, in 1895, with the philosophy of offering an unparalleled selection of top quality merchandise at the lowest possible prices – every day.
More than a century later, Good’s still abides by that same time-tested principle, providing our customers with the best possible values in home furnishings and accessories. We invite you to visit our 250,000 square feet of spectacular showrooms, including the original shop space opened by Grandfather Good 118 years ago. See how Good’s combines the newest 21st century trends in home furnishings and décor with the honest value, integrity and hospitality of yesteryear.
Grandpa’s 9 Principles of Business
Principle 1: Grandfather Good established this business with the idea that what is best for our customers is best for us. After over a century of satisfied customers, this principle remains steadfast. Everyone at Good’s understands this idea, and works very hard to ensure that your experience with us is outstanding.
Principle 2: We buy only from manufacturers who offer high quality, extra value, strong warranties and exemplary quality control.
Principle 3: We believe that prices should be kept to a bare minimum on everything we sell. And, we believe they should stay that way, every day. We do not – and will not – participate in the common retail practice of marking up the prices one day, and then down the next. No trumped-up sales. No hype. Just honest-to-goodness value and service, day in and day out.
Principle 4: We are able to sell for less because we operate efficiently. Our Good folks are talented and hard-working. And they share in the success of Good’s.
Principle 5: We are able to sell for less because we have one location, rather than several. We have spared the expense of duplicating display, general office and other overhead costs. Most importantly, we pass those savings on to our valued customers.
Principle 6: Our location in Kewanee, in the Heartland of America, also helps us to sell for less. Operating a business in a small, well-run community like Kewanee, offers many advantages, such as lower rents and lower taxes. Again, we pass those savings on to our valued customers.
Principle 7: Good’s is family-owned and family-operated. The friendships and efficiencies that come from operating such a business close to the heart, for over a century, are invaluable.
Principle 8: We believe in serving everyone equally. We post our everyday low prices in plain view, for all to see. There are no special deals. Everyone gets our best price, without having to ask or haggle.
Principle 9: One final thing. Along with our lower, everyday prices, you get service, service and more service. Professional decorating assistance, expert preparation of your order, and white glove delivery and set up in your home.

